The Case for Regional Syndication: Why News/Talk Radio Should Consider An Alternative
When listeners want to feel informed, entertained, and engaged by talk that actually reflects their lives, their state, or their region, they're not exactly super served by someone broadcasting from a studio 2,000 miles away.
Red Apple Media, WABC Radio President Chad Lopez to Receive the 2026 Gold Standard in Business Award
The Barrett Media Audio Summit takes place in exactly fifty six days in New York City. Tickets to join us at the SVA Theatre are available...
Why Skip Bayless’ Return to ‘First Take’ Should Be an Audition for More
"ESPN doesn’t need nostalgia—it needs impact. And impact is exactly what a recurring role for Bayless on First Take could deliver. The history is proven, the attention is guaranteed, and the interest is already built in."
Separating Fact From Fiction in Viral Posts About Ben Shapiro and The Daily Wire
"A lie can travel halfway around the world before the truth can get its boots on." It was true when it was first said. It's even more true now...
An Aircheck Won’t Get You a Radio Job, But This Will
"Somewhere between the cassette era and he Dropbox link, we convinced ourselves that technology would make talent discovery easier."
Why Adult Contemporary is Losing Ground and the Strategic Playbook to Reclaim It
"AC radio stations lack vision for their strategic position and the fortitude to make differentiations in their market landscape."
News/Talk Radio and the On-Demand Problem No One Has Solved Yet
One of the issues with that is the news cycle is moving so fast that an on-demand show from three hours ago may be obsolete. I think that is a challenge we have not fully adjusted to.
Why Radio Sellers Should Shift From Results to Purpose and Relationships
For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...
Barrett Media Sharpens Its Content, Newsletters, Video, and Social Media Today
"We're making adjustments to better serve and expand our audience and partnerships."
Should Streaming Impact Radio Airplay on Classic Rock/Hits Stations?
"Seven Classic Rock songs are secretly dominating streaming in 2026."
