Is Media Still a Good Career Choice for the Next Generation?
"For young people seeking careers that offer passion, influence, technology, and opportunity, media—in any form, including radio—isn’t just an option to consider."
The World Baseball Classic Exposed MLB’s Biggest Issue
"Baseball is still asking you to commit to a six-month relationship and promising it will get good later. That’s a tougher sell than it used to be in today’s microwave media landscape."
Why March Madness Could Benefit From More Than One Broadcast Partner
"As much as fans may desire consistency in a fragmented world, college basketball needs a new coat of paint on its signature event."
Why News/Talk Radio Needs Its Own Old School vs. New School Debate
As has been written about and discussed plenty on Barrett Media and elsewhere this week regarding the sports radio wars between the "old school"...
Why Rush Limbaugh is Responsible for the Current Conservative Media Civil War
Rush Limbaugh didn't start a fight. He ended one — for decades. And now that he's gone, everyone left standing wants to throw punches.
Think...
Why Rock Radio Needs to Stop Ghosting The Audience
Just because a brand has a table — a website, app, and social pages accessible on phones — it doesn't mean they're really meeting the audience on their turf.
How News/Talk Radio Can Use Kalshi and Polymarket to Make Content Decisions
This is just another available data set -- for free! -- that programmers and can hosts can use to inform their decisions.
How ESPN2, CBS Sports Network Set the Tone for the Arrival of March Madness
"Although ESPN2 and CBS Sports Network approached their pre-tournament programming with distinct styles, both shows succeeded in their goals."
The Sports Radio Silence Is Louder Than the Criticism
"If the product is stronger, the audience is larger, and the business is healthier than ever, then there’s nothing to hide from. Say it. Prove it. Own it."
The 2026 Barrett Media Audio Summit Welcomes Andie Summers, Anna Zap and Sean Copeland
"Today, I’m thrilled to add three more talented professionals to our music radio lineup."
