When I was a kid, I convinced my parents to let me wear my WMMR sweatshirt in my school picture. I didn’t really understand the psychology of it then; I just knew I loved the radio station enough to want to wear the logo.
Part of the reason Rolston’s so content is that he’s curated a show with co-hosts who’ve got chemistry, and they’ve been together on the airwaves for 25 years on the KVJ Show, (for Kevin, Victoria, and Jason).
We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.
: I think we've always been a leader in new music. It's a position, for some reason, I've been tied to. I don’t know why, but it always seems that way.
"The one thing that I love about KBLX in San Francisco is that we really do focus on having that Bay Area local flavor. You tune into some of these other stations, and many of them are syndicated. You just don't feel like the person that you're listening to is local."