We have a new music show called “It Hurts When I Pee” and similar things. It's our reverence for imagery and that type of stuff as well. And it has grown up, obviously. The station has been a brand since 96.
: I think we've always been a leader in new music. It's a position, for some reason, I've been tied to. I don’t know why, but it always seems that way.
"The one thing that I love about KBLX in San Francisco is that we really do focus on having that Bay Area local flavor. You tune into some of these other stations, and many of them are syndicated. You just don't feel like the person that you're listening to is local."
With nearly 50 years of experience spanning states, stations, roles, and formats, Gardner believes there is a distinct challenge plaguing the industry: “Staying local.”
We look to find music in all the different places, whether it’s the labels or streaming, any of the new music discovery platforms out there. We look at everything.