Tag: Advertising
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Advertising Dropped 8% in February, New Report Shows
The decline coincides with a 7% decrease during January.
More Stations But Less Local Content? How is That Good for Sports Radio?
“While iHeartMedia may be celebrating Cumulus’s Nash FM 106.1 in New Orleans flipping to FOX Sports Radio, I wonder if sports fans in the Crescent City feel the same way.”
Businesses Need to Take Ted Turner’s Advice: “ADVERTISE”
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
Consistency is Key with Radio Advertising
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
Negotiating Media Advertising Purchases
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
