Tag: Alex Reynolds

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The Return Of The Pretty Reckless AND The Return Of The Record Release Party

"When you're a music brand, these events matter. Artists matter."

Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Toast to 10: Barrett Media Then And Now From The Operations Staff

"Barrett Media has spent the past decade building a reputation as a destination for lifting up the business while challenging it for the better"

Social Studies: Andrew Porter, Sports Radio 94 WIP

"All three of those sites make it very easy to follow analytics. What's harder to quantify is the brand and if you're growing your brand positively."

Social Studies: Amanda Anderson, ESPN Sr. Director of Social Media

"Because ESPN and our team is so focused on many different sports properties and leagues and sport verticals, how we celebrate that and what engagement looks like varies. What's considered success varies."

Social Studies: Tyler Webb, Co-Founder Uncle Charlie Marketing

"If somebody doesn't understand the context of why it matters to them, they're not going to watch because they don't think the information they're about to receive is applicable to them."

Social Studies: Karlo Sy Su, ESPN Los Angeles

"We don't view ourselves as a radio station that is on from 6a-7p. We are always on because you can interact and reach out via our social media platforms, 24-25 hours, eight days a week."

Social Studies: Mason Burgin, Front Office Sports

"We measure a lot of our posts by impressions. That's something that partners really care about. We're able to go to partners and tell them that last month we did 200 million monthly impressions across social and internally that's what we use as a barometer for success."

Social Studies: Kyle Kondor, Jomboy Media

"Set an expectation and make sure you can keep up with it. Don't do seven posts on Monday and not come back until Thursday."

Social Studies: Matthew Demeke, AM 570 LA Sports

"We have to realize that with every platform we're doing, it's not just AM 570 radio listeners. It's Dodger fans, it's Clipper fans."

Social Studies: Matthew Kline, The Volume

"It starts with the three R's, reach, revenue and relevance. Reach being number one for a reason, if you have a wide reach, you're likely going to drive revenue, and be pretty relevant."

Barrett Media Announces 3 Additions, Social Media Changes

"Luckily, I've been able to assemble a stellar group of people, which allows us to earn your attention each day, and I'm happy to reveal that we're adding to our roster yet again."

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Laid Off By Innovation? Use AI To Get Hired Faster

"Remember, your advantage is not what was listed on your business card. It is who you are, not what you do."

Live Music Revenue Plateaus After Years of Record-Breaking Post-Pandemic Growth

Men..are redirecting discretionary dollars toward video games, spending double on gaming versus live events in Q1 2026.

KXnO Layoffs Highlight the Changing Reality for Sports Radio Talent

"The industry has spent decades telling talent to be genuine, build trust, and create authentic relationships with listeners. Yet when those same qualities extend beyond sports and into the realities of the business itself, they can suddenly be viewed as liabilities instead of strengths."

Paul Finebaum Reflects on His Legacy in Receiving the Sports Media Lifetime Achievement Award

"I, somehow, have been able to survive and adapt. My career is full of different chapters. Every one of those chapters, I never really knew if I’d make it out of it."