"Combined with Wednesday's Kickoff Game between the Patriots and Seahawks, which drew 25.1 million, both of NBC's opening-weekend NFL games cleared 25 million for the first time in a decade."
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."
"I was only going to use it to mess with people. I did not plan on it being big at all. But it lends to what I do, which is find stuff. And because it’s sports, it makes it that much better for me."
"Music media and broadcasters now have an opportunity not only to play hit songs, but also to embed themselves into the culture and hype surrounding this newfound appreciation for live events."
"Radio can serve as the music listener’s escape while also allowing for entertaining discourse and conversation. These methods can ultimately lead to radio becoming a destination for music discovery."
"I don’t make music to chase a trend, or try to get viral on TikTok. I just make music that I love. It takes a lot of other variants, but I still believe that song is king."
"The future will be guided by algorithms, but it will also be driven by talent—programming, on-air, and creative professionals—who know how to merge innovation with personality."
"Many artists now recognize branding as a necessary tool that can amplify their music. It creates a vibe and allows a story to be told on the artist’s terms."
“The world is made up almost entirely of non-P1 consumers. When it comes to digital media, TikTok may be the very best way to reach them and show them that it is worth coming back over and over.”
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
"I do hope we can do multiple days, and this becomes a job, like not just an endeavor, not just a hobby. Not just something we're doing because we don't have another thing, but something we're doing because it's great, and we want to be a part of it."