Tag: Alternative Radio

I think our role isn't to "soapbox" about what we want alternative music to be, but rather to reflect what our alternative listeners want and to be more of a mirror. ”

If you’re spending thousands on direct mail, telemarketing, or digital campaigns, ask your vendors where their lists came from and when they were updated.

Would Dave read our liners as written? Would he hype a remote like it’s Coachella? How would he invite you to a bar night?

There isn’t a blood test that can determine if you have it. Those infected usually don’t know. Identifying Xers is also subjective, but talent coaches and scouts become pros at finding the haves and have-nots.

“I want my listeners to get out of their car with a smile on their face and music in their hearts."

Does Hot AC need core artists these days, or should it be more like Top 40, just finding the best songs and not focusing on any sense of artist development?

Aaron Lux is moving from nights to mornings, where he will team up with Brady Marks.

There are some out there trying to develop Rock’s next Tom Brady, but the pipeline isn’t what it once was.

One factor that stands out so positively in the Rock genre is that the ladies are truly legit; they always have been, and they must be.

“My biggest accomplishment, though, is shaping the culture within our building.