Tag: AM/FM Radio
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Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Kent Phillips Believes in the Power of AM/FM Radio and Has the Data From FMR Associates to Prove It
"You get this feeling that radio's dying or there's something going on. In reality, it's just been stable."
AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
