Tag: AM/FM Radio
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At-Work AM/FM Radio Listening Jumps 10% in 2025, Edison Research Data Shows
The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
Heaviest Radio Listeners Utilizing AM/FM Radio Dropped 18% in Decade, Jacobs Media Techsurvey 2025 Data Shows
Coinciding with that drop was the rise of listening in digital apps.
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Kent Phillips Believes in the Power of AM/FM Radio and Has the Data From FMR Associates to Prove It
"You get this feeling that radio's dying or there's something going on. In reality, it's just been stable."
