Tag: David Greene

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Let the Client Decide How Much They Want to Spend

Sports Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Don’t be Afraid to Walk Away

Sports Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Sports Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

A Pen and a Piece of Paper Can Change Everything

Sports Columns Dave Greene Dave Greene -
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...

How Much Do You Value A One-On-One?

Sports Columns Dave Greene Dave Greene -
How much would you pay to attend your weekly sales meetings or your one on one with your manager? At first glance you may be...
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Can We Make Talk Radio Great Again?

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"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."

Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’

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“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”

Political Talk Is Suicide For Music Radio Brands

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Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.

‘The Roula & Ryan Show With Eric’ on 104.1 KRBE is the Heartbeat of Houston

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They have been together for over 18 years and remain the longest-running morning show in KRBE history, and the longest-running ensemble show in Houston.

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