Tag: David Greene

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Could Pat McAfee Be Happier Without ESPN?

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"Forget criticism. McAfee sees enemies in other people simply not praising him"

How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

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"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

7 Ways Hot AC Radio Can Adapt To On-Demand Culture

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In today’s fast-paced digital age, the rise of streaming platforms, satellite radio, and on-demand media consumption has changed how audiences engage with content.

How Worried Should NPR Be About the Future?

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I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

Meet The Sales Staff: Mark Miller

Columns Dave Greene Dave Greene -
"I don’t think I’m the Mick Jagger of sales, but I still like the chase and I still have the energy and the drive to make money. That’s what motivates me."

How Not to Get a Job in Sports Radio: Sales Remix

Columns Dave Greene Dave Greene -
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

Your Customer Isn’t Always Right

Columns Dave Greene Dave Greene -
Much like we know any publicity is not really good publicity, your customers aren’t always right.  In fact, I’d venture to say in my...

A Letter to a Young Salesman

Columns Dave Greene Dave Greene -
Ever wonder what you’d say to your younger self, the person you were when you just started in sports media sales?  Here’s what I’d...

Let the Client Decide How Much They Want to Spend

Columns Dave Greene Dave Greene -
One of the biggest mistakes we can make in media sales is to decide what it is our client or prospect can or cannot...

Don’t be Afraid to Walk Away

Columns Dave Greene Dave Greene -
Let’s talk about one of the hardest things to do in our line of work: walking away. Yes, believe it or not, there are reasons...

Selling Advertising Starts With Selling Yourself

Columns Dave Greene Dave Greene -
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who...

A Pen and a Piece of Paper Can Change Everything

Columns Dave Greene Dave Greene -
I love technology. As I write this, I have a baseball game on a television, in a different city, that is being “cast” from my...

How Much Do You Value A One-On-One?

Columns Dave Greene Dave Greene -
How much would you pay to attend your weekly sales meetings or your one on one with your manager? At first glance you may be...

The Remote: A Love Poem

Columns Dave Greene Dave Greene -
This week I wanted to write about the positives and negatives of selling a live remote broadcast.  The older you are the more likely...
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How Greg Papa Used Scars of the Past To Navigate Through KNBR Change

Features 0
"I never thought I would do talk radio this long. It just fit where I could have another job in the middle of the day and then do everything around it."

7 Ways Hot AC Radio Can Adapt To On-Demand Culture

Columns 0
In today’s fast-paced digital age, the rise of streaming platforms, satellite radio, and on-demand media consumption has changed how audiences engage with content.

How Worried Should NPR Be About the Future?

Columns 0
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.

104.1 WIKY’s DJB And A 51 Year Radio Love Affair

Columns 0
You’re not going to make a ton of money. You have to love it to make it a career. Be prepared to do about anything.

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