Tag: Digital Advertising
The Digital Future is Already Here for Ad Sellers
"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."
Rethink and Replace Last Year’s Lost Revenue This Year
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."
Radio Is Not Dead Yet
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
Want To Sell Digital? Know How It Works For The Client!
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
Managing The Crisis – Steve Shanks, Ad Results
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
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Can We Make Talk Radio Great Again?
"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."
Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’
“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”
Political Talk Is Suicide For Music Radio Brands
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.
‘The Roula & Ryan Show With Eric’ on 104.1 KRBE is the Heartbeat of Houston
They have been together for over 18 years and remain the longest-running morning show in KRBE history, and the longest-running ensemble show in Houston.