Tag: Dr. Ed Cohen
Browse our Latest articles!
Is Christian Radio About to Rise?
Commercial or non-commercial, local or national, the research says God is doing better these days, and that suggests that contemporary Christian ratings could be heavenly.
How Worried Should NPR Be About the Future?
I won’t take sides on the federal support for public broadcasting question, but perhaps public radio needs to consider some new approaches.
What Should the Future of the Media Rating Council Actually Look Like?
“Trust” and “credibility” are tough when the systems are so complicated and so many dollars are at stake.
Solutions to Help Nielsen Improve Radio Ratings in 2025
The plan is to take Nielsen out of the buy/sell process beyond supplying data.
Why Nielsen Rules for Digital Advertising Impressions Need a Refresher
It’s been 15 years since the PPM rollout was completed to the 48 metros which caused even more twists and turns with respect to the rules, none of which make a PD’s job easier.
How Impactful is Voice of America on the Global Radio Stage?
I did my best to determine how USAGM asks their questions, and it wasn’t easy.
Is Nielsen Standing in the Way of Better Radio Ratings?
Why don’t we have this kind of competition in the audio measurement field?
How to Use Nielsen Ratings Data to Prove Every Minute Counts in 2025
Let’s look at an analysis that may help you reel in some more minutes and as a result, more quarter hours.
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
What Data Says About the Health of the Radio Industry
Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.