Tag: Edison Media Research

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Counting the Ballots on the Dashboard: Turning In-Car Data Into Street-Level Wins

"Lock in every data point, or you leave incredible metrics on the table."

What Scott Shannon Taught Me About Radio, Golf, and Generosity

"When the Stones walked in, disappointment hit me — I knew the conversation was over."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.

How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Edison Research: 13-34 Year Old Demographic Spend Most Daily Time Listening to Audio

"Adults 18+ averaged three hours and 54 minutes per day in Q4 2025. Moreover, 13–34 year-olds outpace that demographic by more than 30 minutes."

Podcast Consumption Reaches Record-High In Latest Infinite Dial Survey

"There's room for both video and audio in the world of podcasts."

Radio’s Share Of Ear: The Debate Rages On

I’ve said this before and I’ll say it again: Time for radio to stop resting on its laurels and touting its reign as a reason to listen.

Edison Research Provides a Ray of Light for News Talk Radio

As a subject discussed for seemingly decades, News Talk Radio stations need to reach younger generations as they age. There is no question that...

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What Scott Shannon Taught Me About Radio, Golf, and Generosity

"When the Stones walked in, disappointment hit me — I knew the conversation was over."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.

How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."