"As Opening Night approaches and uncertainty among many local fans remains about how and where to watch, radio shouldn’t hesitate—it should lean in loudly, proudly, and consistently."
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."