For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.
When listeners want to feel informed, entertained, and engaged by talk that actually reflects their lives, their state, or their region, they're not exactly super served by someone broadcasting from a studio 2,000 miles away.
"Chris Stigall was actually the best man at my wedding. I'm thrilled to pick up his microphone and continue the relationship he built with the Salem national audience. It's the perfect fit."
Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is.
MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
Many news/talk radio hosts will tell you that someone like Jimmy Kimmel "turns away half the audience" by his political opinions. And they're completely oblivious to the fact that they do the same.
I don't view this as a "sky is falling" type move, really. But I can't help but wonder about the state of all-news radio at the company following this development.
Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.
For many journalists, 9/11 remains more than an important story from their careers. Instead, their memories reflect a moment when television provided Americans with their primary window into an unfolding national tragedy.