Tag: IAB

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?

Columns John Mamola John Mamola -
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."

Is Sports Radio Already Too Late to the Video Podcast Boom?

Columns John Mamola John Mamola -
"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."

Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
Digital audio accounts for just 2.8% of overall digital ad spending.

670 The Score ‘Mully & Haugh’ Win Best Morning Show at Illinois Association of Broadcasters Gala

Sports BSM Staff BSM Staff -
"You gotta love it. It's so much fun. It was shocking"

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

Business BNM Staff BNM Staff -
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

Business BNM Staff BNM Staff -
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says

Radio BNM Staff BNM Staff -
The sector is projected to reach $2.6 billion by 2026.

Start Selling Podcasts Before You Get Left Behind

Columns Jeff Caves Jeff Caves -
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."