Tag: IAB

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Denver Nuggets Broadcasters Chris Marlowe, Scott Hastings, Chris Dempsey Depart

"Altitude Sports is moving in a different direction and decided not to renew my contract. It has been a wonderful 22 year run, and I want to thank everyone who was there along the way."

Clay Travis: NFL Placing 87% Of Games On Free TV Means They’re “Violating The Law” 13% Of The Time

"You guys have an important responsibility and an opportunity to apply the law fairly freely and help fans everywhere across the entire nation pay less and get more."

NBA Finals Game Three Viewership Highest Since 1998

"Game 3 averaged 23.8 million viewers on ABC and ESPN, a 159% jump from last year's Game 3. The audience peaked at 26.3 million viewers at 11:15 p.m. ET."

CBS News Earned $362 Million From 60 Minutes, CBS Evening News, Others in 2025

"Halfway through this year, CBS is still at 22% of the dollar share."

Is Sports Radio Already Too Late to the Video Podcast Boom?

"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."

Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows

Digital audio accounts for just 2.8% of overall digital ad spending.

670 The Score ‘Mully & Haugh’ Win Best Morning Show at Illinois Association of Broadcasters Gala

"You gotta love it. It's so much fun. It was shocking"

Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows

In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.

Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows

“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”

Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says

The sector is projected to reach $2.6 billion by 2026.

Start Selling Podcasts Before You Get Left Behind

Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.

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Clay Travis: NFL Placing 87% Of Games On Free TV Means They’re “Violating The Law” 13% Of The Time

"You guys have an important responsibility and an opportunity to apply the law fairly freely and help fans everywhere across the entire nation pay less and get more."

NBA Finals Game Three Viewership Highest Since 1998

"Game 3 averaged 23.8 million viewers on ABC and ESPN, a 159% jump from last year's Game 3. The audience peaked at 26.3 million viewers at 11:15 p.m. ET."

CBS News Earned $362 Million From 60 Minutes, CBS Evening News, Others in 2025

"Halfway through this year, CBS is still at 22% of the dollar share."

NAB President Curtis LeGeyt: Congress Must “Reaffirm The Scope” Of Sports Broadcasting Act Of 1961 With All Leagues

"We're not here to scrutinize the NFL's business practices. We're here to affirm that if they want to take advantage of an antitrust exemption granted to them by this body, that there are certain public interest obligations that went along with that."