Tag: IAB
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IAB: 86% of Ad Buyers Are Changing AI Measurement Strategies
"The industry is rebuilding its playbook mid-flight."
Should New Podcast Credit Rules Lead To Questions About Radio’s Three Minute Qualifier?
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Is Sports Radio Already Too Late to the Video Podcast Boom?
"Alignment between where the audience is going and how content is delivered. The next generation of listeners isn’t choosing between audio and video; they expect both, seamlessly and on demand."
Digital Audio Ad Spending Hits $8.4 Billion in 2025, New IAB Data Shows
Digital audio accounts for just 2.8% of overall digital ad spending.
670 The Score ‘Mully & Haugh’ Win Best Morning Show at Illinois Association of Broadcasters Gala
"You gotta love it. It's so much fun. It was shocking"
Podcast Advertising to Rise Nearly 8% in 2025, New IAB Data Shows
In total, digital audio is expected to earn 10% of all advertising dollars, which is a significant forecast increase compared to previous projections.
Podcast Advertising Revenue Grew More Than 25% in 2024, New IAB Data Shows
“Growth is also driven by podcast serving as an important platform for political advertisers to engage with voters ahead of the election.”
Overall Podcast Ad Revenue Growth to Hit Double Digits in 2024, New IAB Study Says
The sector is projected to reach $2.6 billion by 2026.
Start Selling Podcasts Before You Get Left Behind
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.