Tag: Jeff Caves

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Nick Wright: Stephen A. Smith is ‘Boxed In’ with LeBron James Situation

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"LeBron wouldn’t talk to him or acknowledge him, and Michael Jordan texts with him. That’s it, that’s the whole thing. That’s the start of it."

Michelle Beadle: LeBron James, Stephen A. Smith Situation Feels Like WWE

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"LeBron James goes on there for over an hour on the very network where the dude he confronted in public also is the highest-paid guy on the network. All of it feels fake to me.”

What March Madness Can Teach News/Talk Radio Hosts About Topic Selection

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The niche topics -- AKA, the underdogs -- are (generally speaking) dead. 

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

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"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Maximize Event Promotions with Radio Ads of Various Lengths

Columns Jeff Caves Jeff Caves -
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...

Name Awareness Advertising: A Must for New SMBs

Columns Jeff Caves Jeff Caves -
I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

Media Research: Can They ALL Be Right?

Columns Jeff Caves Jeff Caves -
Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Radio Advertising Sales Reps Should Be Selling Podcasts

Columns Jeff Caves Jeff Caves -
The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Audio Advertising Research: Insights for Radio Ad Buyers

Columns Jeff Caves Jeff Caves -
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
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Michelle Beadle: LeBron James, Stephen A. Smith Situation Feels Like WWE

Television 0
"LeBron James goes on there for over an hour on the very network where the dude he confronted in public also is the highest-paid guy on the network. All of it feels fake to me.”

What March Madness Can Teach News/Talk Radio Hosts About Topic Selection

Columns 0
The niche topics -- AKA, the underdogs -- are (generally speaking) dead. 

After KNBR Exit, Tom Tolbert Welcomes Freedom With the Bay Area Sports Collective

Features 0
"I’m on to my thing now, and Cumulus and KNBR are doing their thing, and I wish everybody the best of luck."

Why ESPN Bet on the NBA and Not MLB

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The NBA continues to grow its global audience, and its young, social-media-savvy fan base aligns well with ESPN’s long-term digital strategies.

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