Tag: Jeff Caves
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Media Salespeople Have Valuable Insights, Stop Ignoring Their Calls
It's understandable to be cautious of unsolicited sales calls but dismissing them outright could mean overlooking valuable opportunities for innovation and growth.
Should Business Owners Be the Face and Voice of Marketing Campaigns?
For some, it is easy to decide because they either do or don't have an over-the-top personality and naturally gravitate towards or against it. This article is for the rest of you who are split on the decision.
Clients Should Utilize Market Research and Competitive Analysis in Advertising Strategy
By understanding your customers and staying ahead of your competitors, you can seize opportunity and keep your business in a sustainable growth mode based on market intelligence.
Businesses Need to Take Ted Turner’s Advice: “ADVERTISE”
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
Advertising Clients Need to Be Known Before They Are Needed
Should top-of-funnel (ToFu) marketing be a top priority or not?
How to Help Your Clients Stand Out In Recruitment Through Advertising
Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!
Manage Google Reviews, Or They’ll Manage You
76% of people "always" or "regularly" read online reviews for local businesses.
Consistency is Key with Radio Advertising
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
Negotiating Media Advertising Purchases
Negotiating media advertising for your SMB requires a strategic approach beyond the transactional. You can create authentic win-win situations by doing the research, being flexible, and focusing on relationship-building.
An Advertisers Guide to Effective Local Event Sponsorship
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.