"I've long been in awe of Knoxville — specifically, the rarity of the letter x being followed by the letter v which, like Greg FM, seems as though it shouldn't work, yet, somehow..."
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."