"He's so important to Inside the NBA. They do have a good relationship. I think ultimately if he says, 'look I want to do LIV,' they're not just going to let him go," said Marchand.
"According to Deitsch, the networks that aren't interested would be steering clear because of their relationships with the PGA Tour, not because of any social backlash."
LIV Golf reportedly spoke with most American broadcasters but did not “have substantive discussions about a media rights agreement with any" before they made the offer to Fox.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."