For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
"He's so important to Inside the NBA. They do have a good relationship. I think ultimately if he says, 'look I want to do LIV,' they're not just going to let him go," said Marchand.
"According to Deitsch, the networks that aren't interested would be steering clear because of their relationships with the PGA Tour, not because of any social backlash."
LIV Golf reportedly spoke with most American broadcasters but did not “have substantive discussions about a media rights agreement with any" before they made the offer to Fox.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.