"YouTube has long been a home for football fans, whether they're streaming live games, keeping up with their home team, or watching the best plays in highlights."
DirecTV launched the platform in 2005, with Andrew Siciliano hosting the whip around coverage of the NFL. The league launched it's on NFL RedZone version in 2009 with Scott Hanson.
Another point that could compel Apple back into negotiations with the league is the fact that Sunday Ticket is the league's final media package available for purchase until 2033.
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.
"Apple’s like, ‘OK, we can’t sell internationally. OK, that was important to us. And we can’t sell it exclusively against Fox and CBS. Well, OK. Well, that changes its value.'”
The NFL's broadcast deals signed last year with FOX and CBS including local exclusivity. In turn, the networks have continued to hold or have purchased stations in NFL markets.
A quick survey of the official DirecTV twitter account on Monday shows dozens of replies to customers complaining that the service did not work for them.
"We will begin to reach out to our customers who were unable to stream some of the games on Sunday to let them know we will automatically reimburse them for (Week 2)."
. Owners were being faced with the choice of having to upgrade their video systems to handle streaming video. Some are not currently equipped to do so.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."