Tag: Nielsen Audio

Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...