Tag: Nielsen Big Data + Panel

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

"The 2025–26 men’s college basketball regular season delivered the highest average audience the company has recorded on both FOX and FS1."

"The streaming giant begins a three-year agreement with Major League Baseball this season."

"The average audience of 7,489,000 made this year’s edition of the “Great American Race” the most-watched Daytona 500 since 2023, when the event reached 8,173,000 viewers."

"The broadcast peaked at 9.8 million viewers between 7:00 and 7:15 p.m. ET as Team USA secured a 48-45 win over the World squad."

"Through February 9, women’s college basketball games across ESPN platforms are averaging a 33% increase compared to last season, putting the network on track for its most-watched season in 17 years."

"The Texans–Patriots matchup, which aired Sunday averaged nearly 38 million viewers and officially became the most-watched event ever carried by ESPN."

"Is there a matchup the NFL prefers among its final four? No. The question does not deserve airtime this week. Save the column inches, radio segments, and television debates."

"Get Up, First Take and The Pat McAfee Show each set new records for viewership."