Tag: Nielsen Big Data + Panel

"The results we've seen so far are really negative for us, and for sports overall."

"We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients."

"We have seen increases directly attributable to that enhancement that we expect to continue, but we won’t see a big year-to-year bump."

"ESPN on ABC posted its best first half since 2006, reaching 78 billion minutes, up 16%."

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Radio has that same opportunity right in front of it. It may not come from immediate competition, but from the willingness to say no more. There has never been a stronger argument for change than using the Big Data + Panel model as a catalyst for a better future—especially when it comes from the industry’s lone measurement provider."

"The 2025–26 men’s college basketball regular season delivered the highest average audience the company has recorded on both FOX and FS1."

"The streaming giant begins a three-year agreement with Major League Baseball this season."

"The average audience of 7,489,000 made this year’s edition of the “Great American Race” the most-watched Daytona 500 since 2023, when the event reached 8,173,000 viewers."

"The broadcast peaked at 9.8 million viewers between 7:00 and 7:15 p.m. ET as Team USA secured a 48-45 win over the World squad."