Tag: Nielsen Radio Ratings
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Looking at New Nielsen Data After the Debut of the 3-Minute Rule
Nielsen’s initial data using “apples to apples” masked the fact that radio listening has been on the decline for years.
How Nielsen is Affected By the Opportunity Costs of DEI Initiatives
Now that the company is owned by private equity, you can bet that every expenditure is scrutinized. If Nielsen is big on DEI, what are Nielsen’s opportunity costs?
How to Create Nielsen PPM Custom Measurement Periods
In the past, I’ve described some of my “tricks” to help understand Nielsen rating results more fully. The best way to get to the...
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
