Tag: Nielsen Radio Ratings
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With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.
As the Media Landscape Shifts, Should Nielsen Change, Too?
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.
The Monthly Secret Behind PPM Ratings
The best way to think about PPM is that a monthly is an average of 28 one-day surveys.
Reasons to Love the PPM Analysis Tool
It’s not the easiest piece of software to use, but when it comes to tearing apart PPM data, nothing beats it.