Tag: Nielsen Ratings

You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Dallas has now surpassed San Francisco as the fourth largest market, according to Nielsen. With the slip, San Francisco drops to fifth.

The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences. 

This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.

One of the big questions has been how much audience Taylor Swift added?

Response rates matter, but low response rates are not an indictment of Nielsen. Even the US Census Bureau has trouble with response rates.

The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.

While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

How many competitive radio stations are in your market? That leaves only a few heavy meters for each station.

The data is your path to victory. Don’t run from data, cherish it. Data is the scientific way to monitor your show.