Tag: Nielsen Ratings
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Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
MSNBC Narrowly Edges Fox News in Latest Trump Indictment Coverage
For the first time in a case against former President Donald Trump, there were cameras in the courtroom.
What Do Clay Travis, Mark Levin, and NPR Have in Common?
No other format has this issue at this level of magnitude.
The Weather Channel Ratings Quadruple During Hurricane Hillary
Weather Channel delivered its most-watched week in 11 months — since Hurricane Ian hit Florida on Sep. 28, 2022.
As the Media Landscape Shifts, Should Nielsen Change, Too?
Before radio moves to average minutes and impressions, we need to understand what will happen and that not all impressions are equal.
With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
Nielsen Implementing Layoffs Affecting 9% of Workforce
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."
One Simple Fix Can Improve Your Nielsen Ratings
I can’t endorse this exercise strongly enough, especially for spoken word formats.