Tag: Political Advertising
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‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts
Despite the new figure being less than what was originally projected, it is a 9.5% increase compared to 2023.
2024 Election Ad Spending Surpasses $3 Billion, New Report Claims
More than $550 million has already been reserved for fall advertising for Senate races, with an additional $330 million spent on House campaigns.
Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."
News/Talk Top Earning Radio Format for Political Advertising
Despite its widespread use, radio has only accounted for 3% of the total spending thus far.
Radio Could See 35% Growth in Political Ads in 2024, New Projections Show
“Too many candidates and advocacy groups forget that radio is among the best media to engage with voters for numerous reasons.”
