Tag: Radio Consultants
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Urban Radio Here’s Why Your ‘Why’ Matters
One of the most valuable lessons I learned from both a PD and a consultant is this: Always know your “why.”
Local Media San Diego’s Joe Lindsay Joins Collective Heads
After several years of working behind the scenes, Lindsay will take a more formal role with the consultancy.
Consultant’s Corner: Tim Richards, Jimmy Steal, And Heidi McIvor-Allen of Collective Heads
Talent must first understand who they are in the context of the show, what they are trying to communicate and especially in the case of mornings, the plot of their show.
Consultant’s Corner: Mike Stern Jacobs Media
For the most part, Alternative stations have stopped chasing after one-off TikTok artists and gone back to what the format is best at: finding and exposing talented new musicians who will (ideally) have long careers.
Consultants Corner: Tommy Kramer, Kramer Media
There are a lot of dull, boring “paint by numbers” stations, though. I don’t want to hear the exact same music and Content in Dallas as I do in Milwaukee.
Consultants Corner: Steve Reynolds, Reynolds Radio Group
When I was in high school, I asked my dad if he knew anyone at a local radio station. I’d just been fired from Burger King (yes, it’s a story) and wanted to do something different to make money.
Consultant’s Corner: John Lund, Lund Media Group
You need to win one of the 3 M’s to have hope. Two ticks, and you’re likely a pretty good station. Win all three, and you are THE market leader.
Consultant’s Corner: Mike McVay
He began his consultancy in 1984. In 2011, he joined Cumulus Media as Senior Vice President of Programming. In 2018, he left Cumulus and returned to McVay Media.
Consultant’s Corner: Gary Berkowitz
It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.