Tag: Radio Format Changes

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

WZBA The Bay Mattered More Than Its Coverage Map Suggested

Features David Hill David Hill -
"A reminder that sometimes the issue is not the talent in the room."

Is Your Radio Station Preparing to Change Formats? Watch for These Signs

Columns David Hill David Hill -
"Sometimes the clock simply runs out."

Rock 98.1 Flips To AC As ‘Abilene’s Feel-Good Station’

Radio BMM Staff BMM Staff -
The station previously carried Rock 2.0. Now, with the switch to AC, the station is positioned as “Abilene’s Feel-Good Station.”

When The New Brand Hits Town Don’t Be ‘Left Behind’

Columns Ron Harrell Ron Harrell -
Format and marketplace changes are a good time to be reminded of the opportunity to improve our proven or heritage brands before we get Left Behind by the invaders.

Radio’s Evolution Is Key To Survival

Columns Kevin Robinson Kevin Robinson -
Constant evolution – the Japanese call it – Kaizen.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."