Tag: social media

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Social Studies: Elly Rowe, WTOP

When you think about platforms like TikTok, YouTube, or Instagram, those platforms really prioritize that video content, and it jump-starts the algorithm in a way that allows more visibility to all of our content.

Sports Radio’s Mistake From the User Generated Content Boom

“When everything’s a math problem, creativity and quality don’t matter. If creativity and quality don’t matter, then why employ anyone at all?”

Social Studies: Aaron Spielberg, OutKick

"We're not necessarily always playing on the same field, so we have to really navigate and figure out what it is that we can do and can't do."

Consultant’s Corner: Lori Lewis – Lori Lewis Media

“Social Media is not about volume, it's about differentiation” – Lori Lewis.

A Sobering Social Media Reminder Talk Radio Hosts Should Never Forget

The platforms are the ones using your opinion to make money (and train their AI engines). You get to think that your value is measured by the number of followers and likes you accumulate.

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Is Your Radio Station Missing Something That Sacrifices Audience Share?

So, in trying to answer the question posed above, are we all missing something important on our radio stations that sacrifice our share of audience?

Media Sales in the Digital Age: Leveraging Technology for Success

At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

David Samson Proving His Value As Contract Approaches

"I’ve always had my mouth behind my brain, so I know what I’m going to say before I say it."

iHeartMedia EVP Maynard Surrounds Himself With People Who Think Radio’s Best Days Are Still Ahead

"Surround yourself with people that believe our best days are ahead – can’t tell you how game-changing it’s been for me"

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