"For a sport built on daily dialogue and generational fandom, leaving AM/FM sports radio on the sidelines turns what should be a grand slam opportunity into yet another swing and a miss."
The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.
"Apple TV first tested iPhone in a live sports workflow during a September 2025 Friday Night Baseball game between the Boston Red Sox and Detroit Tigers."