Tag: Sports Media Sales

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Tucker Carlson Was Justified to Interview Iran’s President

Some act as if simply airing the thoughts of a foreign leader is “propaganda.” That’s an intellectually lazy position.

Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

"One of the things that we wanted to do is give people permission to bet on themselves."

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

It’s been a while since I tried to explain...

A Final Word to My Media Sales Brethren

If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.

Media Salespeople Need to Stay Confident During Cold Streaks

Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.

Media Sales and the Double-Edged Sword of Schedule Flexibility

The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.

Building Lasting Client Relationships: Take Them Out to the Ballgame

Clients are more likely to do business with someone they know, like, and trust.

Crisis Management in Media Sales: Navigating Controversy Around On-Air Talent

What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.

Media Sales in the Digital Age: Leveraging Technology for Success

At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.

Your Media Sales Career Is Your Own Business – Start Thinking Like an Entrepreneur

The best salespeople aren’t just following trends, they’re ahead of them.

Media Salespeople with Great Ideas Always Win

"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives

The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

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Where Kirk Herbstreit Misfired on Being a Fan Working for ESPN

“The guy showed that he has a fundamental misunderstanding of where ESPN and other broadcast outlets are and what matters to their audience in the modern day.”

Dan Le Batard Discusses Meadowlark Media’s Changes, DraftKings Extension, ESPN and Creative Freedom

"One of the things that we wanted to do is give people permission to bet on themselves."

Rebuilding the Adult Contemporary Playbook

The Playbook is created to share and review with new team members, and to have at the ready for review when questions arise.