Tag: Sports Media Sales

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Elle Duncan is Showcasing Fandom in the Spotlight at ESPN

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"We are really unique in that our audiences are young, they’re consuming on different platforms and the investment from a company like ESPN, which has been around for 20 years investing in this space, is paying those dividends now."

90’s Country Can Be Your Not So Secret Sauce

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Is the new artist that you are adding today, who has a good chance of being dropped by their label in the next year, a better choice than George Strait?

Why Now Marks the Right Time for Mike McConnell to Retire From 700 WLW

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"I'm gonna turn 70 in May and it'll be 50 years to the month that I've done this for a living. So that's a nice round number."

What if Sports Radio Had Annual Owners’ Meetings Like the NFL?

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What if the best minds in programming, sales, marketing, and tech got together every year and said, “What needs to change?” And then—here’s the key part—we actually changed it.

How Media Salespeople Handle Clients After the Sale Can Make Them the Hero or the Goat

Sales Meeting Dave Greene Dave Greene -
After a brief hiatus for Super Bowl week, we are back, and our sales meeting today is about the final step in the six-step...

When it Comes to Closing the Deal, Some in Media Sales Don’t Even Deserve a Set of Steak Knives

Business Dave Greene Dave Greene -
The client should have seen the value in what you presented, and you would hope they were so blown away by the time and effort you put into helping solve their business' problems that they feel like they aren't just investing in marketing their business, but that that also comes with your expertise as a big part of the 'added value'.

During Sales Presentations, Just Provide Solutions to the Client’s Challenges

Columns Dave Greene Dave Greene -
"Anything you say in the CNA can and will be used against you in the presentation."

Appointment Setting is What Separates Great Sellers from Good Sellers

Sales Meeting Dave Greene Dave Greene -
Elevator pitches are fairly simple, think of it this way - WHAT IS IN IT FOR THE CLIENT?!?

30 Years in Sports Media Has Been One of the Headlines of My 50 Years of Life

Columns Dave Greene Dave Greene -
It has been a crazy ride over these 30 years in the business and I expect more of the same as I look to the back half of my career.
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90’s Country Can Be Your Not So Secret Sauce

Columns 0
Is the new artist that you are adding today, who has a good chance of being dropped by their label in the next year, a better choice than George Strait?

Why Now Marks the Right Time for Mike McConnell to Retire From 700 WLW

Features 0
"I'm gonna turn 70 in May and it'll be 50 years to the month that I've done this for a living. So that's a nice round number."

What if Sports Radio Had Annual Owners’ Meetings Like the NFL?

Columns 0
What if the best minds in programming, sales, marketing, and tech got together every year and said, “What needs to change?” And then—here’s the key part—we actually changed it.

102.1 Milwaukee’s Michelle Rutkowski Understands How to Create a Winning Culture

Features 0
“My biggest accomplishment, though, is shaping the culture within our building.

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