Tag: sports radio advertising

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Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

The debate about prioritizing reach or frequency in radio advertising campaigns is ongoing. As radio salespeople, we are trained to sell light, medium, and...

I have worked with many small- to medium-sized businesses (SMBs) that have expanded to other territories. They are either a new business or a...

The rise of podcasts presents a golden opportunity for radio advertising sales reps. Some of us may think pods are competition, and if your...

Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...

While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.

While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.

If it truly is your own business, you would know the numbers inside and out.

Addressing these common objections can help clients confidently invest in sports radio ads and achieve significant returns.