Tag: sports radio talent

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

"The stage is his. The guests line up. The cameras roll. Eventually, however, access alone stops being the differentiator. What separates great from influential isn’t who you can get — it’s what you can get out of them."

"The brands that win over the next decade won’t debate whether video matters. They’ll focus on executing it better than anyone else. They’ll understand that visibility drives discovery, discovery drives engagement, and engagement drives revenue."

"If sports radio truly believes its hosts are the most trusted voices in the market, then the time has come to prove it — not after the game, not the next morning, but live, in the moment, as part of the experience itself."

"Your contract from your company is a double-edged sword. Sports radio, this is not just a wake-up call to look inward at your content, but also a warning to your future."

"A simple truth for sports radio talent is this: if you haven’t developed a strategy to get on video and create outside of your show, the hourglass is running out of sand"

This really isn't that hard. 'Talent' are supposed to be some of the most creative people in the world.

No matter what format you are selling, the on-air team can be your best friends and frankly should be some of your best friends.