Tag: Sydney Sweeney

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Bidding Farewell to Sydney Sweeney

Columns Keith Cunningham Keith Cunningham -
"No one pays as much attention as we think they do or hope they will."

What if Radio Ratings Were Based on Production?

Columns Keith Cunningham Keith Cunningham -
"Those of us inside radio obsess over imaging. We hang on every word and share our epic creations like we’ve just solved all tune-out. For regular listeners, though — our zips and zaps are just commercials."

What Music Radio Can Learn from the NFL’s Winning Playbook

Columns Keith Cunningham Keith Cunningham -
With the new season, here are ten reminders of what makes the league so successful — and RockTernative can steal every one of them.

Why Country Radio Can’t Ignore Pop Culture

Columns Jeff Lynn Jeff Lynn -
If a station only mentions a viral moment on-air, it misses a massive opportunity. Pop culture content can live across social media, newsletters, TikTok, and the station app.

Pepsi Falls, Dr. Pepper Rises And A Rock Radio Lesson

Columns Keith Cunningham Keith Cunningham -
Pepsi may treat this as a short-term slip, but there’s no guarantee. The trendline suggests otherwise.

Nielsen 101: Share vs. Rating and What It Really Means

Columns Keith Cunningham Keith Cunningham -
Why Your Share Doesn’t Equal Sales.

Howard Stern Keeps His Edge in a Culture Gone Soft

Columns Keith Cunningham Keith Cunningham -
The fear of being cancelled has paralyzed many to the point of being plain and boring. Or worse, fake.

How a Pop Quiz Can Tune Up Your Rock Radio Team

Columns Keith Cunningham Keith Cunningham -
The goal is to take the temperature of the room and spark insights you won’t get from Slack threads, a bagel meeting, or a group text.

From CNN to Fox News, Cable News Can’t Get Enough of Sydney Sweeney Ad Backlash

Columns Lauren Ashburn Lauren Ashburn -
It’s the story that nobody can resist.

Sydney Sweeney, Topicality & Rock Radio’s Lost Edge

Columns Keith Cunningham Keith Cunningham -
Many at Radio have forgotten the lost art of, or the importance of, topicality.
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."