Tag: Taylor Swift

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The Future of Radio is At Stake

"Isn’t it long overdue for us to prioritize our own interests, just as corporate radio executives have consistently done for themselves?"

Decisions With Good Intentions Can Have Unintended Consequences

What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Tim Brando is Ready for the Call in a Changing Media Landscape

"I’ve never felt better, and I don’t think I’ve ever been better at what I do."

Radio Has Forgotten Its Most Important Metric

"The audience is telling you exactly why they’re tuning out, are you listening?"

Taylor Swift And ‘Tay Radio’ Exits Peoria

The station flipped Friday afternoon (9/20) to Variety Hits “Shuffle Radio” positioned as All Variety All The Time.

How Should Music Radio Navigate Artist Endorsements In The Current Political Climate?

“Artists offering opinions and inserting themselves into the political arena is nothing new. There have been many artists over the years who have been vocal about their beliefs and politics.

Mary Walter Has Kept Very Busy on Radio, Podcasts and NewsMax TV Since Leaving WMAL

She’s strong, feisty, and always willing to stand her ground. Radio host Mary Walter has a very specific idea of what the media should...

Tay Tay Takeover at 100.5 The Vibe, Owensboro, KY

Over the weekend, the station went to all Taylor Swift, calling itself “Taylor 100.5.” The imaging is teasing that all relationships eventually lead to a breakup

Facebook and X Have Changed the Rules, and Media Brands Must Adapt

"If you run a brand, and you've spent years building an audience, trying to keep people aware of your audio, video, and written content, how are you supposed to reach your audience if the platform isn't showing your content to your fans?"

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Decisions With Good Intentions Can Have Unintended Consequences

What process do we all use to make our decisions, and do we measure more than just the obvious desired effect and consider the waves of unintended consequences that may result?

Tim Brando is Ready for the Call in a Changing Media Landscape

"I’ve never felt better, and I don’t think I’ve ever been better at what I do."

Radio Has Forgotten Its Most Important Metric

"The audience is telling you exactly why they’re tuning out, are you listening?"

How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection

Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.

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