"My hope is Dan [Le Batard] and I will meet up or we'll speak on the phone and we'll try to hash this out. But if we continue to have the same god damn conversation that he and I have been having now for almost a year. I'm telling you, I'm getting pretty close to giving up."
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.
"Before we start today’s presentation, I just wanted to leave you with this famous Ted saying, which feels appropriate for today: ‘Early to bed, early to rise, work like hell and advertise!'”
"Sports media doesn’t need another Ted Turner because there will never be another one. What it does need are more leaders, executives, and on-air talents willing to channel the same fearless spirit that made him successful."
Consider this: in the late 1970s, consumers were exposed to no more than 1,600 ads a day. Most estimates have our daily exposure to 6,000 to 10,000 per day now!
The session analyzes four real trailers — High Scrollers, Better Than Yesterday, Superfan Diaries, and Binge or Cringe — spotlighting key differences in storytelling, structure, and emotional impact.