"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
Jim Rome is 59 years old and has been at this for 35 years. And if he finds value in embracing new platforms, you, your hosts, and your stations should be able to do it, too.
"I’m of the mindset, ‘I want to do more than sports,’ and anybody that wants to limit me to just sports is not going to be somebody I want to work for."
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."