"The whole world is a really big thing to cram into just three minutes at the top of that cast. There's a lot of decision-making that has to happen about what we're covering and how much time we're giving to each story, because you don't have a whole lot of time to do it. But that's kind of the fun part of it."
“If we could all kind of do that right now to each other and lift people up and just reply to emails. Reply and take 10 seconds and listen to that air check. 20 seconds, 30 seconds, and listen to these air checks."
A good takeaway is how he tied station giveaways to the station's music and pop culture, which allowed those who did not want to call in to win to play along vicariously and be entertained.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."