Here’s the July sports radio report from Nielsen Media. Again, it was a slow month for the four sports stations (one of which, KGOW, did not show up in the ratings). KILT (610 AM) remained the weeklong leader over KBME (790 AM) and KFNC (97.5 FM), but only KFNC, thanks perhaps to World Cup broadcasts, was up from June.
KILT’s weeklong share (6 a.m.-midnight) among men 25-54 dropped to 2.6 percent, down six-tenths from June. KBME fell four-tenths of a point to 1.7. KFNC improved by one-tenth to 1.3, and KGOW (1560 AM) did not register.
Both frontrunners continued to slump in morning drive. KBME retook the lead with a 3.0 share, a tenth of a point ahead of KILT. In July, the stations were at 4.5 and 4.1, respectively. KFNC improved by five-tenths of a point.
After a nice midday (10 a.m.-3 p.m.) number in June at 4.6, KILT slumped to 3.3 KBME fell to 2.3 from 3.4 in June. KFNC improved by a half-point to a 1.5 share.
KILT kept its lead in afternoon drive (3-7 p.m.) but dropped to a 3.5 share from 4.2 a month earlier. KFNC fell four-tenths to 1.5, and KBME was down four-tenths to 1.2.
From 7 p.m. to midnight, KILT improved three-tenths to 2.1, KBME dropped six-tenths to 1.2 and KFNC dropped three-tenths to 1.0.
Turning to show-by-show comparisons, KBME’s Greg Koch-N.D. Kalu (9-11 a.m.) program topped the list with a 4.5 share. Mike Meltser-Seth Payne (10 a.m.-2 p.m.) on KILT were second at 3.4, a tenth of a point ahead of KILT’s Rich Lord-Sean Pendergast-Ted Johnson show (2-7 p.m.).
KILT’s Nick Wright-John Lopez (6-10 a.m.) show was fourth with a 2.9 share in its time slot, followed by KILT’s Paul Gallant-Brien Straw (7-11 p.m.) and occasional Texans programming at 1.9.
Rounding out the field were three KBME shows: Adam Clanton-Lance Zierlein (6-9 a.m.) at 2.4, Charlie Pallilo (2-6 p.m.) at 1.8 and Matt Thomas (11 a.m.-2 p.m.) at 1.7. KFNC’s Fred Faour-A.J. Hoffman (4-7 p.m.) and Jerome Solomon-Dave Tepper (noon-2 p.m.) were at 1.6.
For more on this story visit the Houston Chronicle where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
