Alas, procrastination seems to be a habit these days. We neglected a few weeks ago to file a report on Houston sports radio for the Holiday book, which actually covers most of December, and now it’s been superseded by the January book released this week by Nielsen Audio.
So we’ll catch up on both books today. The Holiday book covered the period Dec. 4-31, during which time the Texans were 3-1 to wrap up the season, and the January book covers Jan. 1-28.
In general, sports radio rebounded nicely in January from the Holiday numbers, but remember that the Holiday book is inevitably skewed by the fact that KODA (99.1 FM) annually decimates the field with its holiday lineup of Christmas music. KODA is strong year-round, of course, but it’s even more prominent in the Christmas season, so a rebound for all stations in January is to be expected.
As always, we start with 6 a.m. to midnight among men 25-54, the key demographic for sports radio. KILT (610 AM) is back in the top 10 for January and up by a point in audience share from a year ago. KBME (790 AM) holds second place, and KFNC (97.5 FM) and KGOW (1560 AM) both show growth from year to year.
January/Holiday:
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 5.0 4.3
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.8 4.1
Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 4.1 4.2
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 3.8 2.8
Nick Wright/John Lopez (6-10 a.m., KILT) 3.6 2.9
Greg Koch/N.D. Kalu (9-11 a.m., KBME) 3.5 4.6
Charlie Pallilo (2-6 p.m., KBME) 2.3 2.4
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 2.0 1.8
Matt Thomas (11 a.m.-2 p.m., KBME) 1.9 1.7
Sean Salisbury/Dave Tepper (Noon-2 p.m., KFNC) 1.1 1.3
John Granato/Sean Salisbury (4-7 p.m., KGOW) 0.7 0.5
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
