According to a memo obtained by LARadio.com, and distributed by Peter Burton, Market Manager of 100.3 The Sound (KSWD), the Los Angeles Rams will have their games broadcast on two local radio stations starting this season. 100.3 The Sound will be the FM provider, and ESPN 710 will be the AM supplier. The Rams were previously broadcast on 101 ESPN in St. Louis prior to relocating to Southern California.
The report states that this will be the first time in Los Angeles radio history that NFL football is broadcast on the FM dial. It also allows the Rams to reach two different audiences – hardcore sports fans, and casual observers who listen to classic rock music.
The Rams will begin play this fall in the Los Angeles Memorial Coliseum. They are expected to move into a new stadium in Inglewood in 2019.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
