On Wednesday, September 21st, ESPNLA 710AM will debut a new, fully live and local weekday lineup – all Los Angeles sports, all the time — highlighted by the launch of a new daily and locally-focused morning show – Mornings with Keyshawn, Jorge and LZ – hosted by former USC and NFL star wide receiver Keyshawn Johnson, ESPN Radio host Jorge Sedano and writer LZ Granderson. Mornings with Keyshawn, Jorge and LZ will air weekday mornings from 6a-9a PT.
In addition, Kelvin Washington, who currently hosts Kelvin & Travis on ESPNLA alongside Travis Rodgers, has been elevated to the highly rated afternoon drive show and will partner with Marcellus Wiley on Afternoons with Marcellus & Kelvin airing weekdays from 3 – 7 p.m.
Barrett Sports Media initially reported these changes would be forthcoming.
The Thompson & Trudell program will expand by one hour, airing from 9a-12p PT, while Mason & Ireland (12p-3p PT) and ESPNLA Rewind (7p-9p PT) will remain in their current positions on the ESPNLA 710 schedule. The 9p-6a PT block will feature ESPN Radio Network sports programming.
“With an extremely powerful all-live and local lineup, we are ensuring that ESPNLA continues to be the destination station for Los Angeles-area sports fans,” said Scott McCarthy, VP/GM, ESPNLA. “Fans want context and analysis after our L.A. teams play, and our local focus – especially in morning drive – will super-serve them with the best in L.A. sports talk. In fact, from 6 a.m. until noon every weekday, ESPNLA 710AM will be the only radio station in Los Angeles focused entirely on L.A. teams and L.A. sports fans.”
Johnson, who joined ESPN in 2007, has been an NFL analyst on the network’s Sunday NFL Countdown and Monday Night Countdown in Bristol, Conn., since he retired from pro football. The No. 1 overall pick in the 1996 NFL Draft and a member of the Super Bowl XXXVII champion Tampa Bay Buccaneers, Johnson played 11 NFL seasons for the New York Jets, Bucs, Dallas Cowboys and Carolina Panthers.
Sedano, who has more than 16 years of radio broadcast experience, most recently was the co-host of Jorge & Izzy on the ESPN Radio Network. He joined ESPN in 2013 as the host Sedano & Stink show on ESPN Radio, with Mark Schlereth. In March 2015, Sedano began hosting The Sedano Show. His radio career began in Miami in 1999 and has included stints on WAFN-AM until 2001, WINZ-AM (2001-04), and The Ticket Miami (2007-12). He hosted the Miami Heat pre- and post-game shows on WIOD-AM from 2004-2007. Sedano also spent those three years hosting a nationally syndicated show for Fox Sports Radio in Los Angeles (2004-2007).
Granderson is a contributor to ESPN’s The Undefeated. He is also a senior writer and columnist for ESPN The Magazine and ESPN.com, as well as a contributor to several ESPN television news and information programs including SportsCenter, Outside the Lines, Around the Horn and SportsNation. Granderson provides commentary on ESPN’s telecasts of two tennis majors – Wimbledon and the U.S. Open. His work has earned critical acclaim, including winning the Gay and Lesbian Alliance Against Defamation (GLAAD) award for online journalism in 2009.
National ESPN Radio shows Mike & Mike and The Dan Le Batard Show will air in their entirety on ESPNLA sister station KLAA 830AM, 3a-9a PT, and 12p-3p PT, respectively.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
