Altitude Sports 950 in Denver is revamping its weekday lineup. The changes will go into effect starting Monday October 24th.
The radio station launched in April and got off to a slow start in the ratings, which is not uncommon for a new brand. However, with the Nuggets and Avalanche on the verge of starting their 2016-2017 campaigns, and 950 serving as the flagship station for both franchises, management are making adjustments which they hope will help the brand close the gap on market leader 104.3 The Fan.
The new lineup will feature Vic Lombardi in the morning from 7a-10a. Scott Hastings and Tom Helmer will host middays from 10a-1p. The second midday show from 1p-3p will feature Marc Moser and Julie Browman. Afternoons will remain occupied by Nate Kreckman and Tom Nalen but their timeslot will switch from 4p-7p to 3p-6p.
The big news is Lombardi moving into morning drive where he had previously had success hosting alongside Mike Evans on 104.3 The Fan. Hastings and Helmer, who had previously worked the morning shift slide back to middays, a time slot which Hastings also enjoyed success in while working for The Fan. Moser is the newest addition to the station’s weekday lineup. Gone is Kyle Keefe who had hosted with Lombardi.
For more details on Altitude Sports 950 visit their website by clicking here.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
