Univision Deportes, the multimedia sports division of Univision Communications Inc., is ready to challenge ESPN Radio’s position as the leader in Spanish language sports radio programming. The company has announced plans for a new sports radio network, “Univision Deportes Radio”, which will launch on 10 stations including Chicago’s WRTO 1200 AM, Dallas’ KFLC 1270 AM, Houston’s KLAT 1010 AM, Las Vegas’ KLSQ 870 AM, Los Angeles’ KTNQ 1020AM, McAllen’s KGBT 1530 AM, Miami’s WQBA 1140 AM, New York’s WADO 1280 AM, Phoenix’s KHOV 105.1 FM and San Antonio’s KCOR 1350 AM.
In addition to broadcast programming, Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.
“The launch of Univision Deportes Radio marks yet another milestone in the growth and evolution of our brand across all major media platforms,” said Juan Carlos Rodriguez, President of Univision Deportes. “Our fans enjoy the award-winning soccer coverage Univision Deportes regularly provides throughout the year on broadcast, cable and digital platforms. We look forward to delivering the same high-quality soccer content on radio but also to enhancing listeners’ experiences by adding an expanded all-sports approach.”
“Univision’s radio stations are among the most-listened to in the country—growing its audience by double-digits since last year,” said John Eck, Chief Local Media Officer for Univision Communications Inc. “We’re thrilled to expand our collaboration with Univision Deportes to continue to leverage the power of our Local Media to reach fanáticos like never before.”
Univision currently owns and operates 67 radio stations, including in 16 of the top 25 U.S. Hispanic markets, covering 75% of the U.S. Hispanic population. Univision’s radio stations consistently rank at the top of their market and in the country, regardless of language. Among Hispanics, radio is one of the top three media forms, together with TV and mobile.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
