Donald Trump isn’t the only one making waves in the nation’s capital. Sports radio station 106.7 The Fan is as well.
In the 2017 winter ratings book, The Fan led the market’s sports brands by coming up strong across all demos. Among Men 25-54, The Fan’s share helped them earn a tie for 6th M-SU 6a-Mid. In the weekday prime hours, M-F 6a-7p, The Fan’s share earned them a 5th place finish. By comparison, ESPN 980 finished 15th M-F 6a-7p and M-SU 6a-Mid.
For the weekday shows, I’ve listed their rankings for the quarter. Keep in mind, the two stations feature their key weekday shows during different time slots which requires analyzing them differently.
One additional item to point out, ESPN 980 simulcasts their programming on 92.7 WWXT-FM and 94.3 WWXX-FM. These rankings below are based on their performance on WTEM-AM. When the listening from those other stations is added to the conversation it may slightly increase 980’s ranking.
That said, their simulcast will soon come to an end. 980’s ownership group Red Zebra Broadcasting recently agreed to sell WWXT to Radio One. WWXX is also expected to be sold to Radio One in the near future according to sources.
STATION ———— SHOWS ———— TIMESLOT ———— RANK
106.7 The Fan —– Sports Junkies —— 6A-10A ——— tied for 4th
106.7 The Fan —– Grant & Danny —— 10A-2P ————– 4th
106.7 The Fan —– Chad Dukes ———- 2P-6P ———– tied for 6th
ESPN 980 ———– Al Galdi —————— 5A-7A ————— 18th
ESPN 980 ——— Cooley & Kevin ——— 7A-11A ————– 15th
ESPN 980 ——— Bram Weinstein ——– 11A-1P ————– 13th
ESPN 980 — Inside The Locker Room —- 1P-4P ————- 16th
ESPN 980 ——— Steve Czaban ————- 4P-7P ————– 14th
With two shows in the top 4 and another on the doorstep of the top 5, it was a strong quarter for The Fan. With the Nationals back in action, the NFL Draft on the horizon, and the Wizards and Capitals in the playoffs, the appetite for sports in D.C. should remain strong when the spring book is released.
Good luck to both brands as they strive to increase their standing in the local marketplace.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
