It shouldn’t come as a surprise that the Denver Broncos generate strong interest from Denver sports fans. Serving football content on sports radio is a winning formula, and this year Denver Sports 760 is ramping up their coverage to further excite local listeners.
The iHeartMedia station is re-branding and adopting the position of Orange and Blue Radio, which includes an on-air content strategy change. 760 is throwing all of its weight behind the Broncos, making them the featured part of all on-air conversation. That means the Rockies, Nuggets, Avalanche and local College Sports teams are left on the outside looking in.
“We’re excited to further strengthen our partnership with the Denver Broncos,” said Tim Hager, Region President for iHeartMedia Denver. “Orange and Blue Radio will allow us to serve our community’s listeners and advertisers with unique and exclusive Broncos content.”
In accordance with the new programming initiatives, the radio station is making a bigger commitment to its weekday lineup. 760 had recently relied on one local afternoon show and FOX Sports Radio programming to occupy their weekday programming hours but that’s about to change.
The station’s morning show will consist of Andy Lindahl and Tyler Polumbus. The duo will host M-F 7a-12p MT. Polumbus spent three of his eight seasons in the NFL playing for the Broncos including contributing to the team’s Super Bowl championship in 2015. He is the team’s new radio sideline reporter, and previously spent time working for local market competitor 104.3 The Fan. Lindahl, has spent the past two decades working in Denver, including serving previously as the Broncos radio sideline reporter. He had recently been hosting 760’s afternoon show.
After Lindahl and Polumbus, the voice of the Broncos Dave Logan takes over. Logan spent nine years in the NFL before becoming a mainstay on the Denver radio airwaves. He has been a featured voice on 850 KOA for nearly 30 years, and behind the microphone for Broncos broadcasts for the past twenty. He has also coached over 23 seasons of high school football, making 21 post season appearances, and winning seven state championships. He is one of only three players, to be drafted by the NBA, NFL, and MLB. Logan’s new show will air weekdays from 12p-1p MT.
Sandwiched in between Logan and the afternoon show will be a new midday program featuring Brandon Krisztal and former Broncos safety Steve Atwater. Krisztal has spent the past decade in Denver, developing his skills as a reporter, anchor, and host. He’s also 760’s Executive Producer. Atwater on the other hand is beloved by Broncos fans for his ten years of on the field production. During his playing days he earned a reputation for being one of the hardest hitting safeties in the NFL.
Taking listeners home in the afternoon will be the combination of Andrew Lopez and Cory Lopez. Mason has spent 17 seasons covering the NFL, including the past 12 working the Broncos beat. He’s also contributed previously to NFL.com, The Sporting News, The New York Times and CBSSports.com. Lopez, has over 25 years of experience in broadcasting news and sports. He has worked for KOA, the Broncos flagship station, as host of PrimeTime Sports, and is the play-by-play voice of the CU Women’s Basketball team.
“Orange and Blue Radio will quickly become the preeminent destination for Broncos fans,” said JoJo Turnbeaugh, Regional Senior Vice President of Programming for iHeartMedia Denver. “In addition to AM 760 and 103.5 HD2 along the Front Range, Orange and Blue Radio will reach Broncos fans around the globe via our iHeartRadio App.”
“Our longstanding partnership with iHeartMedia Denver continues to evolve and we are committed to finding new ways to engage Broncos fans across the fast-changing media landscape,” Broncos Chief Commercial Officer Mac Freeman said. “Orange and Blue Radio will allow us to bring Broncos fans more content, more often, in more places.”
760 hasn’t yet announced its plans for nights and overnights. As more information trickles in, we’ll pass it along.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
