The 10th episode of Season 2 features a 50+ minute conversation with St. Louis sports radio host Bernie Miklasz. The longtime writer and current morning man for 101 ESPN reflects on his multimedia career and discusses his views on a number of topics related to the current state of the radio and print industries.
Jason also bypasses the 5 in 5 this week to focus on the big story involving the media’s coverage of the national anthem protests and how they’re affecting sports radio, television, print and social media.
SUBJECTS DISCUSSED WITH BERNIE MIKLASZ:
- When he first discovered he wanted to pursue sports media
- His first job as a High School sports editor and photographer
- Landing an opportunity at the Baltimore News-American
- Changes in media but old school principles that remain
- The challenge of writing on a deadline and excelling at it
- Why it’s important to be more than one dimensional
- What the early days of St. Louis sports radio was like
- Staying at 1380 over KFNS and how it ended up paying off
- His initial hesitation of going to work for Jason at 101 ESPN
- The balance of introducing calls and whether a co-host matters
- What he looks for out of a producer and his role in their careers
- Losing the Rams but not missing a beat as a radio station
- How the losses of Bryan Burwell and Joe Strass affected him
- Earning the respect as a host of the industry’s top programmers
- Navigating a programming clock and the pros and cons of it
- Quick Hits: Advice for writing, Best/Worst of JB, Best STL host
FROM THE GUEST
Bernie’s Twitter handle: @Miklasz
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
